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The answer to ultimate immersion

Samsung OLED TV displaying vibrant abstract flower with deep blacks, vivid colors and bold OLED text at center.

Where powerful AI meets the inherent beauty of OLED, even fleeting moments feel more meaningful. Experience the depth shaped by real blacks and rich, true-to-life colors, immersive viewing with reduced reflections, and outstanding gaming performance. Samsung OLED TVs go beyond the OLED standard to define a new pinnacle.

The technology that unlocks the pure essence of OLED

Samsung OLED TV screen showing vibrant abstract flower with NQ4 AI Gen3 Processor chip at center on deep black background.

OLED & NQ4 AI Gen3 Processor

Experience a new level of intelligent picture processing. The NQ4 AI Gen3 Processor1 delivers up to 2.0× faster NPU, 4.2× faster GPU, and 67% faster CPU performance than the previous generation. This leap in AI power refines brightness, contrast and color scene by scene, bringing out clearer detail, deeper depth and a more natural sense of realism.

Uncompromising OLED picture quality, day or night

Samsung OLED TV mounted on wall displaying a deep blue underwater canyon scene with 'Glare Free' text in corner.

Glare Free with Real Black & Real Color

Stay fully immersed, regardless of the light around you. Our Glare Free technology with Real Black and Real Color certified by VDE keeps your viewing clear and uninterrupted, whether next to sun-drenched windows or in a room with lots of overhead light. Deep blacks stay rich, colors stay natural and your focus stays on the screen.2

Bringing unseen moments into the light

OLED HDR Pro

Depth begins where Real Black meets refined brightness. Our OLED technology uncovers delicate details from the deepest shadows to luminous highlights, bringing greater dimension and immersion to each scene.3

Pictures with true depth

Real Depth Enhancer

Experience depth and dimension on screen just the way you see it in real life. This intelligent technology analyzes content to add realistic depth to your picture, mimicking how human vision naturally perceives depth in the real world, resulting in pictures that feel more lifelike and immersive. It works automatically with all content types enhancing your viewing experience.

Richer tones and refined color, with scene-aware precision

Color Booster Pro

By analyzing the temperature, saturation and contrast of each scene, Color Booster Pro4 unlocks rich, lifelike tones. This intelligent optimization keeps the color palette lush and balanced throughout your entire viewing experience.

The difference only Samsung OLED delivers

Samsung OLED is built on a different philosophy. It goes beyond display technology to deliver a more immersive, intuitive way to experience TV — where performance, design and intelligence come together to elevate what OLED TVs can be, creating an experience distinctly its own.

Fluid motion. Seamless play. Absolute clarity

Two gamers sit side by side in a dark blue-lit room, holding controllers and playing ‘The First Descendant’ on three large curved displays arranged in a panoramic setup. The center screen shows a character standing in a futuristic corridor with the ‘NVIDIA G-SYNC’ logo and ‘The First Descendant’ logo. The left screen shows a hoverbike racing scene with the ‘Motion Xcelerator 165Hz’ logo and the right screen shows a hovering aircraft scene with the ‘AMD FreeSync Premium Pro’ logo. A glowing light trail arcs across the screens, visually connecting the three gaming technologies in an immersive multi-display environment.

Ultimate Gaming Pack

In the world of gaming, stability defines performance. With Samsung OLED TVs, lightning-fast response and fluid motion create a smooth, immersive experience, while synchronized visuals help reduce tearing and stutter — so nothing stands between you and victory.5

Stay in control during high-speed action

Gain a competitive edge with Motion Xcelerator 165Hz. Delivering fluid motion and instant response, it keeps action sharp through the most intense sequences. Play your favorite video games and enjoy sports with blazing-fast motion clarity, virtually no lag or blur.6

Ultra smooth, ultra fast, responsive gameplay

Validated by NVIDIA to provide an incredible variable refresh rate (VRR) experience for tear free, stutter free gaming, G-SYNC reduces screen tearing and stuttering to provide smoother gameplay and enhanced immersion.7

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, Samsung OLED TVs, which are certified for the AMD FreeSync™ Premium Pro tier, provide a true HDR gaming experience: a combination of smooth gaming at peak performance and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.8

Where AI becomes part of everyday living

Samsung Vision AI Companion

Experience a more personal and effortless way to interact with your OLED TV. Always by your side, Vision AI Companion adapts to your context and preferences — whether it's recommending content you'll love or provides an answer on-screen to your questions. It helps you discover, explore and enjoy content with ease, just like a trusted assistant.9

A man sits on a sofa in a dark living room holding a remote, watching a large TV showing a live soccer match. On top of the TV reads ‘AI Soccer Mode Pro Auto’, with a small commentator window in the corner. Soft glowing sound waves and circular highlights emanate from the TV, illustrating enhanced stadium and commentary audio.

Stadium-level immersion, right at home

AI Soccer Mode Pro

Sit back and enjoy watching soccer as it was meant to be watched. Our AI recognizes live matches and intelligently enhances picture and sound, delivering vivid color, crisp detail and immersive audio that brings the intensity of the stadium into your home.10

Your sound, tuned your way

AI Sound Controller Pro

Take control of sound and shape the way you listen. Our AI analyzes audio in real time, separating voices, music and effects — so you can adjust what matters most to you as you watch your favorite content.11

Turn your OLED TV into a personal art gallery

A wall-mounted TV with a light-colored frame displays the Samsung Art Store interface against a textured gray wall. On screen are curated artwork tiles, including a large horseback painting, a ‘Summer is Here’ collection, The Met partnership tile, and colorful category options such as Recent, My Art Store, My Photo, Favorite, and Membership. A sleek dark console sits beneath the TV.

Art Store

Elevate your space with a beautiful gallery experience. Through Art Store, the S95H brings a curated collection of over 5,000 artworks to life — from iconic masterpieces to contemporary creations. Real Black and Real Color enhance contrast and color expression, allowing each artwork to appear more vivid, detailed and true to its original form.12 And with colors validated by the experts at Pantone®, you can be sure colors look vibtrant.

Where refined design meets OLED innovation

OLED Design

The S95H features a slim profile designed to sit close to the wall, shaped by light and shadow to create a refined, floating presence that blends naturally into your space. The S90H and S85H bring their own character through laser-slim and contour-inspired designs. Together, Samsung OLED offers a curated range of design concepts — so you can choose the style that reflects your taste.13

Which OLED is right for you?

  • Screen Size

  • Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.

  • Vision AI Companion Vision AI Companion is Samsung's AI assistant on Samsung TV. It delivers video and image responses through multiple AI agents when you ask something.

  • Processor Samsung's AI processor acts as the brain of the TV, optimizing both picture and sound up to an 4K experience. With 128 AI neural networks, our NQ4 AI Gen3 Processor uses 6 times more AI neural networks than the NQ4 AI Gen2 Processor.

  • Glare free Glare Free is an advanced anti-glare technology designed to eliminate reflections and reduce screen glare, allowing for a more clear, comfortable and focused viewing experience, whether there's indoor lighting.

  • HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.

  • OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Art Store Samsung Art Store provides over 5,000 artworks from the world's leading museums and artists.

  • Design

S95H S95H
S95H
  • 83/77/65/55"
  • OLED 4K
  • Yes
  • NQ4 AI Gen3 Processor
  • Yes
  • OLED HDR Pro
  • Motion Xcelerator 165Hz
  • OTS+
  • Yes
  • FloatLayer Design
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S90H S90H
S90H
  • 83/77/65/55
  • OLED 4K
  • Yes
  • NQ4 AI Gen3 Processor
  • Yes
  • OLED HDR+
  • Motion Xcelerator 165Hz
  • OTS Lite
  • No
  • LaserSlim Design
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S85H S85H
S85H
  • 83/77/65/55/48"
  • OLED 4K
  • Yes
  • NQ4 AI Gen2 Processor
  • No
  • OLED HDR
  • Motion Xcelerator 120Hz
  • OTS Lite
  • No
  • Contour Design
    Laser Slim Design (48" only)
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Frequently Asked Questions

  • What is the best OLED TV for gaming?

    A Samsung OLED TV is an excellent choice for gaming, especially if you value premium picture quality and advanced gaming features.

    Here’s why Samsung OLED is worth considering for gaming.
    1. Low Input Lag and Fast Response Time: Samsung OLED TVs are optimized for gaming with ultra-low input lag and fast response times, ensuring smooth and responsive gameplay.
    2. Advanced Gaming Features: Samsung OLED TVs support HDMI 2.1, which enables features like 4K at 120 Hz (or higher) for ultra-smooth motion, Variable Refresh Rate (VRR) to eliminate screen tearing, Auto Low Latency Mode (ALLM) to automatically switch to gaming mode, and Nvidia G-Sync and FreeSync Premium Pro for enhanced compatibility with gaming consoles and PCs.
    3. Stunning Visuals: Samsung OLED TVs are well-suited for immersive single-player games with deep blacks, vibrant colors and sharp details, thanks to Samsung OLED technology.
    4. Wide Viewing Angles: Colors and contrast remain consistent even at extreme angles, making these TVs ideal for multiplayer setups or group gaming sessions.
    5. Size Options: Samsung OLED TVs are available in a variety of sizes ranging from 55 inches to 83 inches. Smaller sizes (e.g. 55 inches) are ideal for compact spaces, while larger sizes (e.g. 83 inches) suit dedicated home theaters.

  • OLED TVs' self-emissive technology enables fast response times and high refresh rates, typically ranging from 120Hz to 144Hz, and even reaching up to 165Hz on certain models. This capability is attributed to the rapid pixel control method of OLED, which can turn pixels on and off extremely quickly, as well as the thin physical structure of the OLED panel itself.

    As a result, motion remains sharp and fluid, even during fast-paced scenes, delivering a responsive and visually seamless experience with minimal blur or lag.

    On Samsung OLED TVs, features like Motion Xcelerator, Auto Low Latency Mode (ALLM) and AI Gaming Optimizer are specifically designed to enhance motion clarity and gaming performance. Additionally, support for G-Sync Compatible and FreeSync Premium Pro (S95H&S90H) ensures smooth, tear-free gameplay by synchronizing the TV's refresh rate with the graphics card. These technologies work together to eliminate stuttering and screen tearing, making Samsung OLED TVs an ideal choice for gamers seeking an immersive and lag-free experience.

  • Yes, OLED TVs are generally well-suited for watching sports due to several advantages:

    1. Contrast and Black Levels: OLED displays offer perfect blacks and excellent contrast ratios, which enhance the overall viewing experience especially in sports with dynamic lighting or dark scenes.
    2. Response Time: OLED panels feature fast response times, helping reduce motion blur and deliver smoother visuals during fast-paced action common in sports.
    3. Viewing Angles: OLED maintains color accuracy and brightness even at wide angles, making it ideal for group viewing where people might be sitting off-center.

    Overall, if you prioritize picture quality, motion clarity and consistent performance from different angles, OLED TVs are a strong choice for watching sports.

  • OLED (Organic Light-Emitting Diode) technology offers several benefits:

    1. Superior Contrast and Black Levels: Each pixel in an OLED display emits its own light, enabling perfect blacks and virtually infinite contrast. This allows images to appear more vibrant and lifelike.
    2. Faster Response Times: OLED panels have significantly faster response times compared to LED/LCD, helping reduce motion blur and deliver smoother visuals — particularly for fast-paced content such as sports.
    3. Wider Viewing Angles: OLED maintains color accuracy and brightness even at wide angles, making it well-suited for group viewing.
    4. Thinner and Flexible Designs: OLED displays are thinner and lighter, supporting refined designs, including flexible and rollable screens.

    These advantages make OLED TVs a strong choice for viewers who prioritize picture quality and design innovation.

  • A Samsung AI OLED TV combines premium OLED picture technology with advanced AI-powered features designed to enhance image quality, sound performance and overall user experience.

    What "AI" Means in Samsung's OLED TVs
    1. AI-Powered Picture & Sound Optimization
    Samsung's advanced processor (such as S95H’s NQ4 AI Gen3 processor) uses neural networks to:
    • Analyze content in real time and optimize brightness, contrast, color accuracy and black levels.
    • Upscale lower-resolution content (e.g. SD/HD) to appear sharper and closer to 4K quality.
    • Enhance sound clarity and staging based on the type of content being viewed.
    This allows scenes to be automatically optimized without manual adjustments.
    2. Smart AI Assistant Features
    Many recent Samsung OLED models include Samsung Vision AI Companion, which can:
    • Identify actors, sports scores or objects on screen.
    • Answer questions and provide recommendations.
    • Provide quick information about shows, movies or related topics.

    These AI-driven features help make navigation and interaction more intuitive and convenient.

  • Micro RGB TVs and OLED TVs differ in both technological structure and picture quality characteristics.

    Micro RGB TVs use micro-sized RGB LED backlighting to precisely control brightness and color through localized dimming. This enables strong brightness performance and highly accurate color reproduction. Samsung Micro RGB TVs meet 100% of the BT.2020 wide color gamut — an industry benchmark for color measurement — and are recognized for precise color expression.

    OLED TVs, based on self-emissive technology, allow each pixel to produce its own light. This enables deep blacks and optimized contrast for a refined viewing experience.

    Each technology offers distinct strengths, and the ideal choice depends on your viewing environment and preferences. Both are designed to deliver an exceptional picture experience.

  • It's difficult to say which is better, as they're just different. The difference is that Mini LED TVs are known for their high brightness and ability to enhance HDR using small LED backlighting, while OLED TVs are known for creating deep blacks and strong contrast by lighting each pixel individually.

  • The main differences between OLED and Neo QLED TVs lie in their display technologies, picture quality, and specific features. Here’s a detailed comparison:

    Key Features
    • OLED:
    Deep blacks and infinite contrast.
    Slim, elegant design. Fast response times for gaming.

    • Neo QLED:
    Uses a backlight composed of tiny mini-LEDs combined with quantum dot technology.
    The mini-LEDs allow for finer control of brightness and contrast through local dimming zones.

    Which Should You Choose?
    Choose OLED if you prioritize deep blacks, contrast, and a sleek design, especially for dark room viewing or cinematic experiences.
    Choose Neo QLED if you prefer brighter screens, improved contrast over traditional LED TVs, and affordability, particularly for well-lit rooms or larger sizes.

  • We recommend the Samsung 2026 OLED S95H — Samsung’s flagship OLED TV — for the following features:

    • Exceptional picture quality, deep blacks, vibrant colors and excellent brightness.
    • Premium design with metal bezels and optional Wireless One Connect setup for a clean installation.
    • Access to the Samsung Art Store, offering over 5,000 artworks from the world's leading museums and artists.
    • OLED panel with anti-glare coating — ideal even in brighter viewing environments.
    • Four HDMI 2.1 ports supporting 4K at 165Hz, G-SYNC and FreeSync for next-gen gaming.

    This makes the Samsung 2026 OLED S95H a standout choice for those seeking top-tier performance and features.

  • As we’ve seen, OLED TVs — in particular ones designed by Samsung — stand out as a worthwhile investment for anyone seeking exceptional visual quality, innovative features, and sleek design. With their vibrant picture performance, advanced gaming capabilities, and smart energy-saving options like AI Energy Mode, they cater to a wide range of lifestyles and preferences. Whether you're passionate about movies, gaming, or modern aesthetics, Samsung OLED TVs offer a premium experience that truly justifies their value.

  • An OLED TV is a type of display that uses self-lighting pixels to create its image. Unlike traditional TVs that rely on a backlight, OLED panels use organic compounds that emit light when electricity is applied — hence the name OLED, which stands for Organic Light-Emitting Diode.

    Each pixel in an OLED screen can be turned on and off, or have its brightness independently adjusted. This allows for incredibly precise control over contrast and color, resulting in deep, true blacks, vibrant visuals and ultra-responsive performance. Whether you're watching movies, gaming or streaming your favorite shows, OLED technology delivers a viewing experience that's hard to match.

  • Yes, Samsung OLED TVs are HDR (High Dynamic Range) TVs. They support various HDR formats, including HDR10+ Advanced and HDR10+ Adaptive Gaming. These formats enhance picture quality by delivering greater brightness, deeper colors and improved contrast, making them ideal for watching sports and other content with dynamic visuals.

    For specific details about a particular model, please refer to its product detail page.

  • Yes, One of the most notable qualities of OLED TVs is their ability to produce truly deep blacks. Since each pixel can turn off completely, there's no light bleed from a backlight — unlike on traditional LED TVs. This results in infinite contrast, where bright elements pop against pitch-black backgrounds, creating a more immersive and cinematic viewing experience, especially in dark rooms.

    Samsung OLED TVs take this a step further with Glare Free (S95H/S90H), an advanced anti-glare technology that ensures these deep blacks aren’t washed out by external reflections. This keeps dark scenes rich and precise, maintaining clarity without unwanted glare.

  • Another area where OLED TVs truly shine is in their ability to produce rich, accurate colors. This is because their self-emissive technology lets them fine-tune color output with remarkable precision. Colors stay vivid and well-defined — even in the darkest scenes — while pixel-level light control ensures sharp detail, especially with HDR content.

    On Samsung OLED TVs, the true blacks, infinite contrast, HDR support and uniform color distribution all work together to deliver colors that feel almost real. Additionally, with Pantone Validated, Samsung OLED TVs ensure colors are displayed with unmatched accuracy, matching the hues intended by creators. The result is a deeply immersive viewing experience that brings every frame to life.

  • Samsung’s OLED TV lineup includes 83-inch models, which are part of their premium offerings. If you’re looking for specific details about the 83-inch model, such as pricing or availability, please check Samsung’s official website or visit a retailer for the most accurate and up-to-date information.

  • Yes, OLED TVs have excellent viewing angles. This can be explained by the following reasons:
    - Self-Emissive Pixels: OLED TVs use organic light-emitting diodes that emit their own light. Since each pixel produces its own light independently, the image quality remains consistent regardless of the viewing angle.
    - Color Accuracy and Contrast: OLED TVs maintain accurate colors and deep blacks even at extreme angles.
    - Wide Viewing Angle Technology: Modern OLED TVs incorporate advanced panel designs that enhance viewing angles further, ensuring minimal distortion or color washout.

    There are several benefits of having wide viewing angles in Samsung OLED TVs:
    - Ideal for Multiplayer Gaming: Gamers can comfortably play with friends sitting at different angles without losing image quality.
    - Great for Large Rooms: In larger living spaces or home theaters, viewers seated off-center can still enjoy the same vibrant and immersive picture.
    - Perfect for Group Watching: Whether it’s a movie night or sports event, everyone in the room gets a clear and consistent view of the screen.

    In conclusion, OLED TVs offer exceptional viewing angles, making them an excellent choice for multi-viewer setups, large rooms, or anyone who values consistent picture quality from any position in the room.

  • Yes, OLED TVs are generally considered flicker-free thanks to their pixel-level lighting technology.

    This is because these displays use organic light-emitting diodes that emit light individually when electricity is applied. Each OLED pixel can turn on and off completely, eliminating the need for flickering to control brightness. Instead, on an OLED TV brightness is smoothly controlled through analog dimming, which varies voltage rather than rapidly cycling light.

    Benefits of having flicker-free OLED TVs include:
    - Reduced Eye Strain: Flicker-free displays are easier on the eyes, especially during prolonged viewing sessions.
    - Better Visual Comfort: Ideal for gamers, movie enthusiasts, or anyone who spends extended periods in front of the TV.
    - Consistent Picture Quality: No flickering ensures a stable and natural image, enhancing the overall viewing experience.

    Samsung OLED TVs are flicker-free, making them a great choice for viewers who prioritize eye comfort and a smooth viewing experience. If you’re sensitive to flickering or plan to use your TV for extended periods, these displays are an excellent option.

  • Glare occurs when light from windows, lamps, or other sources reflects off the TV screen, making it difficult to see the image clearly.

    While they offer stunning picture quality, OLED TVs can be more prone to glare due to their glossy screens.

    However, on Samsung OLED TVs, Glare Free, our proprietary anti-glare technology ensures that the image remains clear from distracting reflections.

  • OLED TVs typically have a lifespan of around 50,000 to 100,000 hours of use. This translates to approximately 10 to 20 years of normal viewing. However, the actual lifespan can vary depending on factors such as:

    • Usage intensity: Frequent or prolonged use may shorten the lifespan.
    • Brightness settings: Higher brightness levels can accelerate screen aging.
    • Content type: Static images or logos can cause burn-in over time.
    • Manufacturing quality: Different brands and models may have varying durability.

    To maximize the lifespan of an OLED TV, it’s recommended to avoid displaying static images for extended periods, adjust brightness settings appropriately, and follow the manufacturer’s maintenance guidelines.

1NQ4 AI Gen3 Processor: Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content. Avaiilable on OLED S95H & S90H. S85H has NQ4 AI Gen2 Processor. 

2Verified ‘Real Black' performance by VDE. Verification issued when: Black level ≤ 0.005nit @Dark room, Greyscale discrimination AVG ΔE2000 ≤ 5 up to 500lux, Gloss Unit ≤ 15GU.

Verified 'Glare Free' performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34. Results based on test conducted under indoor lighting conditions. 

'PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colors and 110 skin tone shades.

3The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.S95H has OLED HDR Pro. S90H has OLED HDR+, S90H 48" and 42" has OLED HDR. S85H has OLED HDR.

4Utilizes AI-Based formulas.

5Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. 

NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

The videos were generated with the assistance of AI tools.

64K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. S95H & S90H has Motion Xcelerator 165Hz. S85H has Motion Xcelerator 120Hz. 

7Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. 

NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

The images were generated with the assistance of AI tools.

8FreeSync Premium Pro: Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. S85H has FreeSync Premium; S90H 83"-48" has FreeSync Premium Pro; S90H 42" has FreeSync Premium; S95H has FreeSync Premium Pro. 

9SAI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.

**Uses AI-based formulason.

10AISoccer Mode must be turned on in settings. Utilizes AI-based formulas. S85H is "AI Soccer Mode".

11Support and performance may vary depending on the content or apps used.

The videos were generated with the assistance of AI tools.

12Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

13Design elements including stand design may vary depending on screen size.

Slight variations in alignment may occur depending on the product and environment.