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Redefining what TV can be

Colorful, abstract background resembling a vivid burst of color. Colorful, abstract background resembling a vivid burst of color.

Various abstract, otherworldly designs in different colors appear one by one, until finally combining into a colorful, abstract background resembling a vivid burst of color.

Source Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk Samsung Vision AI transforms your TV into a smarter companion that understands your needs and adapts to your lifestyle. From thrilling games to unforgettable movie nights, moments become richer, sharper and more personal with Samsung Vision AI.

What powers Samsung Vision AI?

  • One UI Tizen

    Seamless and personalized user experience, latest entertainment
    and 7 years of OS updates.

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor

    Fast, intelligent AI processor enhances picture, sound and experiences with AI features on select models.

    Micro RGB AI Engine Pro processor chip with dots glowing in different colors.

    The Micro RGB AI Engine Pro processor chip glows with dots in different colors.

  • Samsung
    Knox Security

    Your privacy, secured. Samsung Knox Security protects your personal data and account information, while enabling data sharing between devices.

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
OS updates
A metallic badge displaying ‘7 Years OS Upgrade’ in bold text.

Meet your AI Companion

Samsung Vision AI Companion is here

It listens when you ask. A screen that understands context, content, and you. Your TV, now a smarter companion — bringing personalized discovery into everyday life, on a big screen.

Samsung TV plays a football scene. Around it, examples of what Vision AI Companion can do are visible, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions and suggestions for Related Content such as Top 10 Player Highlights.

Samsung TV plays a scene from football match. Around it, examples of what Vision AI Companion can do appear, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, followed by user questions and suggestions for Related Content, such as Top 10 Player Highlights.

Movies feel more cinematic

Every scene becomes richer, deeper, sharper and more emotional

Micro RGB AI Engine Pro

Immerse yourself in stunning visuals powered by the Micro RGB AI Engine Pro. Using AI, this advanced processor precisely controls RGB colors to deliver vivid colors and dynamic contrast, creating a cinematic experience at home.

Samsung TV shows room with large mosaic windows. Micro RGB AI Engine Pro makes colors look incredibly vivid and realistic.

Image of room with large mosaic windows. Suddenly light beams start shooting out of each mosaic piece as the Micro RGB AI Engine Pro enhances colors to make them look more vivid and realistic. Zoom out to show Samsung TV in a living room displaying this scene with brilliant, true-to-life colors.

AI Upscaling

Samsung Vision AI can make even low-res content look significantly better. AI Sound fine-tunes the audio, delivering crystal-clear dialogue and immersive sound. AI Optimization intelligently adjusts settings to match your content and environment.

Several details on image of man in a boat engine room get enhanced with Samsung AI Upscaling for a brighter, sharper image.

Image of man in a boat engine room. Several points are detected, including on the man's face and details in the background, then enhanced with AI Upscaling to become sharper and more colorful with subtle details now visible. Scene of several men exiting through an emergency door continues playing.

Feel every moment of the match

The intensity, the energy, the thrill — just like being there

AI Soccer Mode Pro

Feel the excitement of live soccer at home. AI Soccer Mode Pro automatically recognizes when a soccer match is on, optimizing picture and sound to bring the atmosphere of the stadium into your living room. See the action in crisp detail across the field and hear the energy of the crowd with clear, focused commentary.

Soccer match plays on Samsung TV. AI Soccer Mode Pro automatically enhances visuals and audio to be brighter and clearer.
Soccer match plays on Samsung TV. AI Soccer Mode Pro automatically enhances visuals and audio to be brighter and clearer.

As a Soccer match plays on a Samsung TV, AI Soccer Mode Pro automatically makes the visuals brighter and clearer. Zoom out to show the TV in the living room, sound waves indicate that audio is also optimized, emanating from the side, front and commentator's small window.

AI Sound Controller Pro

Shape your listening experience with AI Sound Controller Pro. Adjust dialogue, music and background sounds separately to match how you want to listen. Lower crowd noise to focus on commentary, or turn up the sound of the crowd to feel more connected to the match.

Woman watches a basketball game on a Samsung TV. She then speaks into the remote, saying, 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.
Woman watching a basketball game on a Samsung TV speaks into a remote. 'Turn up the volume of the commentator's voice.' Below the TV, AI Sound Controller Pro shows the volume for Voices, Crowd and Ambience separately, with the volume for Voices turned up.

Woman watches a basketball game on a Samsung TV. She then uses the voice command 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.

A screen that brings new worlds to you

Create a more personal connection with what you watch

Live Translate

Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.

Scene of a family dining outdoors with the English subtitles 'And that's why we're gathered here today.' Next to it, the button 'Translate into English' with a Samsung Vision AI icon is highlighted under the prompt 'Try subtitles in your language.'

A scene of a family at dining outdoors. A prompt appears that reads Try subtitles in your language. Beneath it, Translate into English button is highlighted. The Samsung AI icon appears to indicate translation. Subtitles appear that read It's her birthday, Dad! And that's why we're gathered here today.

Generative Wallpaper

What's your mood for
the day? What appeals to you?

Visually express yourself. Every day, you can select keywords that reflect your mood.
With Generative Wallpaper, your TV will create stunning, unique backgrounds that match those vibes.

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

  • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
  • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
  • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
  • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
  • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
  • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
  • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
  • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
  • An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
  • A series of mountains with green trees. A note at the bottom reads AI-generated content.
  • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.

Answering your passions

  • Neo QLED
  • Mini LED
  • Micro RGB
  • OLED
  • The Frame
Five types of Samsung TVs with different abstract designs on screen are lined up.

A Samsung Micro RGB TV appears with a colorful, abstract landscape on screen. Four other Samsung TVs with otherworldly designs on screen appear. Neo QLED and Mini LED on one side, OLED and The Frame on the other side.

Discover Samsung Vision AI in our TV lineup

* Supported models may vary depending on the feature.

* Global No.1 TV: Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

* Available functions and content may vary depending on the model, country/region and are subject to change without notice.

* Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

  1. One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
  2. AI Processor: Micro RGB AI Engine Pro applies to R95H.
  3. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
  4. Samsung Vision AI Companion: Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and s are recognized. This feature provides AI-created content, with accuracy not guaranteed—please check results. Requires certain Bluetooth remote (sold separately on some models). Inbox remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button.
  5. Micro RGB AI Engine Pro: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  6. AI Picture, AI Sound, AI Optimization: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  7. AI Soccer Mode Pro: Feature availability and performance may vary depending on the content viewed and the apps used.
  8. AI Sound Controller Pro: Feature availability and performance may vary depending on the content viewed and the apps used.
  9. Live Translate: Feature available when watching a broadcast with closed captioning, provided by antenna input. Translates closed captions transmitted by broadcasters and latency may vary. The accuracy and reliability of the results are not guaranteed. Service availability may vary by model, region, language, or channel. Certain languages may require language pack downloads, which involve a network connection. The feature may be changed, suspended, or terminated at any time. Requires login to Samsung account.
  10. Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. This feature is not supported in China.